After the Gutenberg press introduced movable type to the process in the 15th century, letterpress was the predominant printing method for 500 years. The creation of huge rotary presses made industrial printing and newspaper production practical.
Die cutting is the process of using a die to shear webs of low-strength materials, such as rubber, fiber, foil, cloth, paper, corrugated fiberboard, paperboard, plastics, pressure-sensitive adhesive tapes, foam and sheet metal.
Wedding invitations were at the forefront of this printing revolution, but today it is not uncommon to see business cards, posters and greeting cards also come in the first-class thick paper stock with letterpress depressions.
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